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Community Foundation

The William Leech Charity was an integral part in the setup to the Nortumberland and Tyne and Wear Community Foundation.   The Foundation, in conjunction with the William Leech Charity, has provided funding for many successful campaigns including the Mens Health Fund.  

The Men's Health Fund was launched in 2002 with funding from the William Leech Charitable Fund to raise awareness and increase positive attitudes about healthy lifestyles for men.

The Fund carried out a five-year programme of health promotion campaigns aimed at men, in partnership with the Tyne & Wear Health Action Zone. It featured Idle Eric, the campaign mascot, created by VIZ. 

The '40 Not Out Campaign' was the initial project set up by the Fund. It surveyed men aged 40 in Tyne & Wear and Northumberland and then encouraged them to take part in an exercise programme at their local leisure centre. 

 In 2003 the "It's Never Too Late Campaign", raised awareness of men's health through radio marketing, adverts on the Metro and on buses and through the Metro Radio Website.   In 2004 we promoted walking as an easy, fun and cheap form of exercise.     

The Fund also made a number of small grants to support healthy living programmes for men run by local community groups.

For more information on the Community Foundation, visit their Website at www.communityfoundation.org.uk